Omaima Abasher | CEO & Founder

About Me

First Ikigai Tribe Certified Coach in the Arab World & Internationally (inaugural graduate), known as “The Ikigai Sensei.” Authentic, approachable leader with a serial entrepreneurial mindset. 35+ years combined experience: 25+ years executive banking (risk & compliance), 30+ years entrepreneurship. Shareholder in corporate services, women’s hiking, and document clearing ventures.

Areas of Expertise

• Self-help mentoring: “How”& “Where to Start” transformation

• Micro-business startup guidance

• Inspirational & public speaking

• Hiking leadership & outdoor wellness

• Sustainable weight loss coaching

Achievements

• Judge, Sheikh Mohammed Bin Rashid Center for Leadership Development (Sports category)

• Creator of the PIEES life-balancing method (Physical, Intellectual, Emotional, Energetic, Spiritual)

• Overcame obesity (110 kg → 47 kg stable) – “obesity defeater”

• First Sudanese desert ultra runner in the UAE & Sudan

• Certified First Ambulance Responder (Dubai Ambulance)

• Co-author: Shaken Stirred But Not Deterred & Dubai Is My Home

• Empowered dozens of women via hiking programs

• Key contributor to the A380 EK Airline aircraft syndicate finance deal (2008–2018)

• Featured on Kris Fade & Helen Farmer radio shows

• Pioneered women-only hiking in the UAE (media-recognised)

Programs/Trainings

• Ikigai Coaching: The 7 Needs of Ikigai

• Life Balancing Mentoring: PIEES Method

• Women-Only Hiking Trips (UAE mountains & deserts)

• Micro-Business Startup Guidance