I first moved to the UAE in 2017. I had been in and out a few times for some events and every time I landed in Dubai - it just felt right. I don't know how to explain it but I do believe there are some places in the world that suit us individually more than others. And the combination of year round sunshine and endless exciting opportunities to make an impact and reach people from all over the world just excited me from the beginning. I absolutely love the Middle East, the culture, the clarity, the identity and the intention. It is so forward thinking and so dynamic - I think it is the perfect place for visionaries to be. 

When an individual or company is coming to me I know what type of person they have to be to even have the conversation. They are open minded and have the humility to learn and to grow, both personally and professionally, so immediately there is a powerful culture. Average people would rather invest time to try and get better because they value money more, but the super successful know that time is more valuable than money so they invest money to buy their time back. With each client, there is a hunger to achieve mastery. There is a desire to make quantum leaps. So every day is exciting.

My business is all about activating people, resetting their mindset and waking them up to their true potential. It is also about showing people how to perform at a higher level professionally, whether that’s in leadership, sales or shifting company wide culture. If the client is a leader or team of leaders, my focus is to shift their personal philosophy first and increase the awareness to facilitate the highest level of execution going forward. 

I always say I am seeking people who are seeking me. I am not looking to work with everyone. Working with companies and speaking and coaching all around the world for more than 15 years now, I know what people are dealing with, what they are seeking and what companies have to do to succeed - so my work is simple. Keep over-delivering to my clients, achieve incredible results transforming both the individual and the business and from there the next client finds me. If you become good enough at what you do and you do it for long enough, the right people will find you. And if you make it your business to be findable to the right people then doors will open faster than you can imagine.

It may sound like a dreamy answer but I genuinely don't feel like I have any challenges in the next 5 years. Because the truth is we all have challenges day to day. Yes, sometimes we face greater challenges than other days, but the mindset is the same. It doesn’t matter what you face, you will overcome it. In fact you have overcome every challenge you have ever had already, so why wouldn’t you overcome the next one? This is also why it is important to keep developing yourself and why mindset is 80% psychology and mindset. Everything comes down to the meaning you give it and to the frame you put around it. For example if you believe it’s hard to do business in summer - it will be hard for you. But if you feel summer is an amazing opportunity because all your competition is sleeping then your summer will be better and your year end bottom line will also be. I always tell my clients (and this is a chapter name in my upcoming book) "your chaos is your communication” and what that means is everything that happens to you is telling you something. It is not inherently good or bad, it is just a signal and if you change your frame to this isn’t happening “to me”, it is happening “for me”, you will see no challenge is too big.

The biggest issue I see globally, not just in the UAE is people work harder on their job than they do on themselves. This means people are so focused on hitting targets, or reaching the deadline that they leave no time to develop the mindset or skills that will actually give them the leverage to make their job easier, or even multiply their results. When I go into a company and I train their sales staff or I work with the leaders teams the two main things I work on with them is mindset and skills. Without the right attitude, awareness and approach it doesn’t matter how good the skills are, so mindset comes first. But when mindset and identity are locked in and people know who they are and why they do what they do - then it’s about the skills. I call them "the skills that pay the bills” because they do. And the most important skill is communication and more specifically influence. Influence is the most important skill in business and I could argue the world. Because everything you want, other people have, and if you want something from someone else you have to be able to influence them. For any professional at any stage of their career - levelling up in communication can completely transform their performance, their culture, their results and their quality of life. I can’t overstate the importance of this enough.