About This Course

The Certified Strategic Design Thinking Expert (CSDTE) is an intensive, industry-focused training program designed to equip professionals with the ability to drive innovation, solve complex business problems, and develop strategic solutions in today’s fast-changing environment.

In a world defined by VUCA (Volatile, Uncertain, Complex, Ambiguous) and BANI (Brittle, Anxious, Non-linear, Incomprehensible) conditions, organizations must continuously innovate to remain competitive. This program empowers participants to move beyond imitation and adopt innovation as a core business strategy. (psdc.org.my)

The course focuses on enabling individuals to:

• Generate innovative ideas (incremental, breakthrough, or radical)

• Validate concepts through prototyping

• Develop viable business models

• Pitch ideas effectively for approval, funding, or implementation (psdc.org.my)

Duration & Format

• Duration: 5 days (intensive training program) (psdc.org.my)

• Delivery Mode: Face-to-face / instructor-led training

• Approach: Practical, on-the-job innovation development program

Certification & Accreditation

• Accredited under ISO 17024:2012 professional certification standards

• Certification awarded by the CCSD (Convergence Certification and Skills Development) Council

• Accreditation supported by an international conformity assessment body (TQV, Switzerland) (psdc.org.my)

Program Objectives

By the end of the program, participants will be able to:

• Think creatively and critically with confidence

• Apply the 5P’s Design Thinking methodology

• Develop and test prototypes for innovative solutions

• Build a Navlan Business Model Innovation®

• Create and deliver impactful pitch decks

• Secure stakeholder approval or funding for ideas (psdc.org.my)

Target Audience

This program is designed for professionals across multiple levels and industries, including:

• Entry-level to mid-level professionals seeking design thinking expertise

• Senior executives and decision-makers driving transformation

• Project managers, business analysts, and product developers

• Designers and team leaders working on innovation projects

• Entrepreneurs and startup founders

• Innovation consultants and strategists (psdc.org.my)

Prerequisites

• No formal prerequisites required

• Suitable for both beginners and experienced professionals

Training Curriculum/Modules

• Principles of Design Thinking for Innovation

• Design Thinking for Creative, Digital, SMART, Green, and Sustainable Innovation

• Persona, Being Human-Centric and Caring

• Problem, Identifying the Right Issue

• Propose, Generating a Range of Creative Solutions

• Prototype, Build to Think and Learn

• Pivot or Persevere, Validate the Solution and Refine

• Business Model Canvas (BMC) vs. Business Case

• Customer Segment, Early Adopter, and Problem

• Alternative Behavior, Solution, and Hypothesis

• Unique Value Proposition, Channels, and Customer Relationship

• Revenue Streams, Key Resources, and Key Activities

• Key Partners, Cost Structure, and Key Success Metrics

• Unfair Advantage and Enterprise Risk & Mitigation

• Presenter and Pitching

• The 4 Ps of Presentation or Pitch

• First Impression is Lasting Impression

• Overcome Fear and Stay Confident

• Pitch Deck and Pitch Preparation

• 10-Minute Pitch

• Certification Assessment