Andrew Hurt | Advanced Red2Blue Coach & Performance Consultant

About Me

Andrew Hurt is an accomplished senior executive and board member with over 36 years of corporate leadership experience. As an Advanced Red2Blue Coach, he specializes in applying cutting-edge mental skills frameworks to help individuals and organizations perform under pressure. Andrew has held prominent roles including Deputy CEO at MHAO Group and Sales Director at Epson Corp, where he built high-performing cultures across the Middle East. During his 25-year tenure at Xerox, he famously led Xerox Emirates to 15 consecutive quarters of revenue growth

Areas of Expertise:

• Strategy & Execution: Connecting high-level strategy with operational execution.

• Sales Leadership: Building high-performing B2B sales teams and "Go To Market" strategies.

• Performance Mindset: Coaching mental skills and attention control through the Red2Blue framework.

• Change Management: Leading organizational transformation and business process improvement.

• Customer Experience: Developing service cultures and enhancing customer engagement.

Notable Achievements:

• Award Winner: Recipient of the Sheikh Khalifa Excellence Award (2006) and the Dubai Quality Award (2005).

Training Programmes Delivered:

Leadership resilience that converts pressure into a catalyst, Management clarity via the Red2Blue framework for executing under pressure and Sales & Service consistency that builds loyalty through perception, organizations create a unified culture of high performance.